In today’s world, having a website for your business is a must. Our previous post covered why you need a website for your business. Your website is a representation of your business. This is why you need to make sure you stand out. Now, standing out requires an interactive online presence that needs to constantly adapt. This includes optimizing for new mobile devices, updating content, keeping it fresh, and adapting search tactics to the latest Search engine algorithm changes. And of course you still need a killer design to stand out in the market!
While, you can figure most of this out by yourself, the result may not be all that good
Roughly 97% of websites designed by amateurs fail.
Your brand deserves better than that, Right?
By hiring a professional web design agency you can focus on running your business and not learning the ins and outs of web development and SEO.
The Benefits of Hiring a Professional Web Design Agency
1. Experience
Building a mobile friendly responsive websites is no easy task. Unless you are highly skilled and are experienced in this, you have a learning curve ahead of you. Web design agencies already have years of experience creating websites for businesses and individuals. That is what they do all day.
Also, there are a number of challenges during the design and development of a website. Some may be easy to fix but others require a specific skill-set to fix. A professional web design agency is already equipped with these skills, so you don’t have to learn them.
2. Professionalism
You work hard to make sure the services and products you offer are of professional quality, your website should reflect that professionalism too. How your website looks and functions directly influences peoples’ opinions about your business. If your website is functions badly, or lacks the information that they are looking for, they will assume, that if you didn’t care enough to make a decent website that you won’t care enough to take care of their needs either. That will send potential customers into the arms of your competitors who have a professional website whether or not their products or services are better than yours.
3. Resources
It takes a lot of different resources to create an engaging online presence. Web design agencies have access to professional resources that you probably don’t have. The right combination of these resources makes it possible for them to offer the desired results.
Web design agencies have the latest up-to-the-moment technology for keeping your website performing at its best. They also have teams of experts ranging from content creators and digital marketers to web developers and SEO experts, either in-house or on-call.All of these resources would cost you a fortune to get on your own but web design agencies can spread that cost among all of their clients to make it cheaper for you in the long run.
4. Saves Money
Cost savings are a big part of hiring a professional web design agency. Trying to create your own website may cost your business more money than getting a professional to create the website for you. Creating a professional website is not as easy as the diy tools may suggest. These tools can be very limiting and after spending a lot of time and energy creating your site it’s very possible it won’t even function or look anything like you need it to.
A professional web design agency may charge differently depending on your project scope. However, A website by a professional agency can include more complex tasks such as product galleries or eCommerce capabilities. A professional web design agency will also integrate a content management system (CMS) in your site. This will allow you to keep your website updated without needing a webmaster. This will cut both time and cost required for making updates.
5. Saves Time
This one goes back to #4 above, in addition to saving money, hiring a web design agency will save you lots of time. As a business owner, you need to be spending your time working in your business not on its website. The time you spend creating your website will take away from the work you need to be doing in your business.
Web designers make websites for a living. They know the fastest and most efficient ways to do so and will have your business website up and attracting customers long before most could decide on a tool to use. This allows you to work on your business doing things that really matter to you.
6. Expert Support
Creating a website doesn’t end when it’s live and running. It needs constant attention to keep it working and growing with your business. Not only do professional web designers give you expert advice while making your website but they are also there when there are issues and changes that need to be made. Most times website performance will start to wane due to evolving technology and design trends.
The web design agency that you hire is there for you before, during, and after the website is live and running. Having built your website, they know what to do if it begins to have issues or needs to be updated to the latest technology. They are also a quick call away when you want to change anything on the site and it usually can be done faster than you could on your own. No matter what the issue, it’s comforting to know that there are experts a phone call away who can fix it.
7. Custom design
Aside from creating a professional website that is in line with your requirements, a web design company can also customize it to meet your exact business needs. They will take the time and put in the effort to understand every aspect of what you do and what your brand represents. A professional agency will factor this into the overall design and create a site that conveys your brand values and strengths. On the other hand, a friend who knows a little HTML may not possess the know-how or the resources to create such a website. Similarly, you may not have the resources to create an in-house design team that is capable of delivering the same results.
8. Updated technology
Technology keeps evolving at an exponential rate and keeping a track of recent developments can be very hard for you. This can be either due to lack of resources or information. On the other hand, web design agencies tend to be highly specialized and always in the know when it comes to technologies and standards of the digital space. So, you can be sure they’ll implement these tools in creating websites that are up to date with current requirements.
9. SEO
Search Engine Optimization (SEO) is one of the core elements of website development. It is the most important ingredient needed to make sure your website appears in a search engine’s search results.
This is another area that professional web designers excel in. They are up-to-date with the latest SEO requirements. What this means for you is that your site gets found by the people who need your services or products and that translates into new customers and a better bottom line for your business.
SEO is ever-changing and therefore not something that the average business owner has the time to stay up to date on. For professional web designers, it’s just a regular part of their job and they are outstanding at it.
10. Additional services
Designing and building a website isn’t a standalone task. To best meet your business goals, your awesome website needs to be complemented by other factors. These include services such as domain names, web hosting, Content delivery networks, webmaster services and maintenance services. Professional web development agencies take way the burden from your shoulders and place it on their own, allowing you to focus on your business’ primary goals.
The point is, it isn’t enough to just have a website. There’s a lot more that goes into leveraging your website as an effective sales and marketing tool. Creating a website, unless your business is website creation, is something you should leave to professional web design agencies so you can spend your valuable time running your business and achieving your goals.
What To Do Next
When you’re ready to hire a professional web design agency contact Glowbal TechXperts.
We are experts at carefully crafting custom responsive websites to meet (almost) any budget. From highly customized corporate sites, to responsive e-Commerce websites to small business websites and personal blogs we work directly with you to prepare for the ever increasingly social, mobile and local consumer. Let us help you get your business where you want it to be.